Jewelry Shop
Jewelry Shop
Effortless elegance, always within reach.
My Role
UX/UI Designer, Branding
Timeline
4 weeks
Problem
To create a visually appealing and user-friendly jewelry website that enhances the customer experience.
Goal
Design an elegant and intuitive website that allows customers to easily browse collections, explore product details, and complete purchases effortlessly.
Solution
Designing an intuitive seamless online shopping experience.
Customer reviews and sharing on socials.
A wishlist feature to encourage future purchases.
Trust & Engagement Features
A clean and minimalist layout that highlights the jewelry without distractions.
Filters for easy product discovery.
Seamless Navigation & Shopping Experience
Process
01. Discovery
To gain insight into customer needs, I conducted user research and examined common challenges on existing jewelry websites. I discovered that many users found navigation difficult due to cluttered layouts. I discovered that many users found navigation difficult due to cluttered layouts and complicated checkout process often led to cart abandonment.
02. Define
After gathering insights, I focused on structuring a website that is easy to navigate and visually appealing. The primary goal was to create a seamless user experience that allows customers to browse jewelry effortlessly and complete purchases with confidence.
03. Ideate
In the ideation phase, I started by sketching wireframes to visualize the website’s structure and layout. My goal was to create a clean and intuitive design that enhances the shopping experience without overwhelming the user. After refining the initial sketches, I translated them into digital wireframes, ensuring a logical flow from product discovery to checkout.
04. Validate
The usability study provided valuable insights into how users interacted with the website, revealing pain points and areas for improvement. By analyzing user feedback, I was able to refine the website’s structure and features to create a more intuitive and seamless shopping experience.
Participants found the checkout flow confusing due to the lack of progress indicators.
I implemented a step-by-step guide, ensuring users had a clear understanding of each stage in the purchasing process.
Clearer Checkout Process:
Quick add to cart
To improve efficiency, I introduced a "Quick Add to Cart" feature, allowing users to add products directly from the category.
Style Guide
Final product
What I’d do differently next time.
Live Chat Support – Introducing live chat support would provide immediate assistance to users, answering any questions they might have about a product, shipping, or policies in real-time, improving the overall shopping experience.
Subscription Service for Regular Jewelry Updates – I could introduce a subscription model where customers receive curated jewelry pieces regularly, based on their preferences, encouraging continuous engagement with the store.
Thank you for reading!
